Wechat‘s public platform has a slogan： “Even a small individual has its own brand。”

This article continues with key excerpted excerpted from the Growth Research Society’s Handbook on Building a Systematic Personal Brand from the headlines。

“Be your OWN CEO” and build your personal brand from zero to one

The building of personal brand can be divided into seven modules： top-level design， product operation， activity operation， user operation， content operation， channel operation and data operation。

＊top-level design

（1）Accurate positioning

Self-awareness （find strengths， amplify strengths， make up weaknesses， avoid weaknesses）

Clear positioning （personal strengths， interests， hobbies， occupation， target users）

Lock tags （filter users， activate users， enhance cognition）

One is self-centered positioning

The second way is to take advantage of the situation， with the help of well-known figures to do their own positioning。

（2） Business model

1。 Core Resources： Who am I and what do I have？

Key business： What am I going to do？

3。 Customer segmentation： Who can I help and who can I serve？

4。 Value proposition： How do I help users and what do they get？

5。 Channel： How to publicize and deliver my service？

6。 Customer relations： How to deal with customers？

7。Important partner： Who can help me？

8。Source of income： What do I get？ （Material level of financial， spiritual level of fame， honor and sense of achievement）

9。Cost structure： What do I have to pay？

（3） Operating principles （authenticity， uniqueness， verticality， consistency， continuity and iteration）

*Product Operation （four dimensions）

（1） Product positioning （three attributes： physical attributes functional attributes social attributes）

（II） Product delivery

1， image packaging （three aspects： what to wear， what to say， what to do）

2。 User experience （three perspectives： convenience， professionalism and timeliness）

（iii） Product matrix

（IV） Product iteration （grasp the market trend， avoid perfectionism， and constantly improve myself）

*Activity operation

*User Operation （seven sections）

（I） User positioning

（2） User acquisition

（3） User retention

（4） User group

（5） User interaction

（VI） User realization （four ways）

The service income

Training income

Electrical business income

Advertising revenue

（7） User recommendation

*Content operation （three dimensions）

（I） Direction of content creation （Octave model）

Personal brand = Location memory points x update frequency x duration

（2） The form of content creation

（3） the source of content creation

*Channel operation

（a） pay or not （own channels \ pay channels \ win channels）

（2） potential energy level

*Data operation

Personal brand building is a long-term， continuous output process。 The longer the individual persists， the greater the potential energy of the individual brand will be； Personal branding is a lifetime thing。 Hope you continue to operate， leaving a brilliant intangible assets。

The best time to plant a tree was ten years ago， followed by now。

Quality is all around us。 How to create personal design？ You can refer to the above brief。 Of course， for detailed operations， you can refer to the headliner author‘s detailed instructions。 If you didn’t have the awareness and mindset to build a personal brand before， start now。