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電動車行業的市場分析

電動車行業的市場分析

03：54

來自LearningYard學苑

一、行業外宏觀環境

經濟因素：

最近十幾年來，我國的房價房價一直在平緩上漲，時至今日在國家的相關政策下有所減緩，但我國的一線城市的房價早已成“天價”，也就導致近幾年形成一股買房熱，消費者們將大部分的積蓄用於買房。解決了“衣食住行”中的“住”後，餘下的“行”由於買房的虧空，市場上價格昂貴的汽車大部分家庭都難以為繼。因而本公司低價的新型電動三輪車有著廣大的市場。

社會因素：

年來我國的人口老齡化還在不斷加重，而且現在的年輕夫婦大多都不想生孩子，1960年出生的人，到現在正好60歲了，到了退休的年紀。1960年總人口6。6億，其中1-14歲預估為1。32億人，2018年65歲以上人口1。66億人，預估2020年1。7億人，上世紀60年代和80年代是生育高峰期，推測2040-2050年將達到中國人口老齡化的最高峰。可見我國在未來20甚至30年裡都將處於人口老齡化社會中。這對我們企業來說有龐大的客戶群體，這對我們企業的發展來說是一個良好的機會。

技術因素：

新型電動三輪車相較於普通的電動三輪車安全性有更大的保障，橢圓結構雙層架構，更加結實。KW避震器更小的抖動，讓車的安全係數更高，同時更耐用。此外，我們產品上配備的BTL鋰電池與傳統鉛蓄電池不同，具有更穩定的輸出電壓，同時更快的充電效率及更長的續航時間。電子剎車系統（更靈敏的剎車系統），快速制動，有效的規避危險。

二、行業內競爭情況

現有企業間競爭：

我們產品所面臨的競爭對手目前只有市面上普通的電動三輪車，同時我們還提供上牌和拿證的配套服務，還有使用訓練。效能好，技術含量高，不易被模仿，同時安全性高。還有優秀的配套服務以及良好的售後，相較於我們的競爭對手，無論從產品還是服務我們都具有相當大的優勢。

潛在進入者：

電動三輪車這類的小型交通工具的研發、生產和銷售的技術難度不高，因而很容易被模仿。現如今很多的汽車製造商都有可能是我們的競爭威脅。對於這些“大佬”我們是難以去抗衡的，本企業打算初入市場便加大廣告力度先行一步搶佔市場，然後致力於改善產品並提高生產技術水平來減少生產成本進而大幅降價銷售。此外對關鍵技術和專業技能申請專利並塑造自己的品牌，以此來捍衛自己的市場地位。

替代品：

新型電動三輪車作為一款交通工具，可替代的產品有很多，在價格及相同功效方面市面上的就有電動車、摩托車等。

Today's article

1. The macro environment outside the industry

Economic factors:

my country‘s housing prices have been rising steadily in the past ten years， and they have slowed down under the relevant national policies。 However， the housing prices in my country’s first-tier cities have long become “sky prices”， which has led to the formation in recent years。 With the craze for buying houses， consumers spend most of their savings on buying houses。 After solving the “housing” in “clothing， food， housing and transportation”， most families with expensive cars on the market are unsustainable for the remaining “travels” due to the shortfall in buying houses。 Therefore， the company‘s new low-cost electric tricycles have a broad market。

Social factors:

my country’s population aging has continued to increase in recent years， and most young couples nowadays do not want to have children。 People born in 1960 are now exactly 60 years old， and they have reached the age of retirement。 In 1960， the total population was 660 million， of which 132 million were estimated to be between 1-14 years old， 166 million were over 65 years old in 2018， and 170 million were estimated to be in 2020。 The 1960s and 1980s were the peak periods of childbearing。 2040-2050 will reach the peak of China’s population aging。 It can be seen that my country will be in an aging society in the next 20 or even 30 years。 This is a huge customer base for our company， which is a good opportunity for the development of our company。

Technical factors:

Compared with ordinary electric tricycles， the safety of new electric tricycles is greater。 The double-layer structure of the elliptical structure is more robust。 KW shock absorbers have smaller jitter， which makes the car safer and more durable。 In addition， the BTL lithium battery equipped on our product is different from the traditional lead battery。 It has a more stable output voltage， faster charging efficiency and longer battery life。 Electronic brake system （more sensitive brake system）， fast braking， effectively avoid danger。

2. Competition in the industry

Competition among existing enterprises:

The competitors that our products face are currently only ordinary electric tricycles on the market。 At the same time， we also provide supporting services for licensing and certification， as well as training。 Good performance， high technical content， not easy to be imitated， and high safety。 There are also excellent supporting services and good after-sales。 Compared with our competitors， we have considerable advantages in terms of products and services。

Potential entrants:

The technical difficulty of R&D， production and sales of small vehicles such as electric tricycles is not high， so it is easy to be imitated。 Nowadays， many automobile manufacturers may be our competitive threat。 It is difficult for us to contend with these “big guys”。 Our company intends to increase advertising efforts to seize the market when it first enters the market， and then commits to improving products and improving production technology to reduce production costs and significantly reduce sales。 In addition， apply for patents on key technologies and professional skills and build their own brand to defend their market position。

Alternatives:

As a means of transportation， the new electric tricycle has many alternative products。 In terms of price and similar functions， there are electric vehicles and motorcycles on the market。

翻譯來源——Google翻譯

參考資料：百度百科、知乎

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