It was no accident that the launch market was in Chongqing， but Auchan’s x 7 PLUS was a deliberate decision。 As a municipality directly under the central government， a national central city and a super-famous Internet city， Chongqing has a large population and a large number of young people。 How to tap the needs of these people is crucial。 Nowadays， many young people like to choose the goods they are satisfied with on the Internet。 According to the consumption characteristics of the target population， the global listing activity， chang’an launched the official account of the eight major platforms synchronous live broadcast， 12 distributors online beauty sales crown 12 hours non-stop live broadcast， more than 50 from the media talent synchronized offline shop live， let the user stay at home can understand and buy products， very convenient。

In addition， from now until December 31， anyone who buys Auchan x 7 PLUS in Chang’an can enjoy a taste fund of up to 3，000 yuan。 That is to say， in the 799 ~ 1339，000 yuan on the conscience guide price， the most you can still discount 3000 yuan， all of a sudden more than half a year’s insurance money back in one fell swoop。 Such a pro-people price policy， not only far beyond the value of consumer expectations， but also with the pursuit of value for money for young people in-depth fit。 At the same time， oushang x 7plus to “Five industries leading， five leading the same level， five industries first， five full system standard”a breakthrough in the same level of product configuration ceiling。

Precise positioning， hard core configuration， access to all channels and a very friendly price， auchan x 7plus in the SUV market can be said to be thriving， which also laid the foundation for the Chang ‘an Auchan strong breakout。 With sales of 179，000 vehicles between January and September， it’s not hard for Auchan to break the 200，000 mark at the current rate of growth。 With three years to make such a leap， Chang’an Auchan has always had the same goal： to get users to buy a product with cutting edge performance and trendy design at a reasonable price。 Focusing on the real needs of young people， Chang’an has found a fast growing new track in what looks like the Red Sea Suv market。

The backbone of Contemporary Society has a higher cultural self-confidence， the tide of domestic goods should rise。 In this context， confident domestic brands and products are more likely to be favored by them。 There is no doubt that Auchan x 7plus is a strength of the popular domestic goods Boutique。 When the red car， no less self-confident design， as early as before the launch， Auchan x 7 PLUS has attracted numerous eye-popping， received numerous praise。 From the “Mountain City sub-group”live tasting at the Chongqing auto show in June， to the “Red box car model unpacking”in August， to the “National car auction”in September and the “Most beautiful hometown”， a series of intensive new marketing moves have kept the Auchan x 7 PLUS Super Hot， also lets everybody appreciate omni-directionally this car’s outstanding design。

The new car adopts a new natural aesthetic design， layered staggered double-layered lattice grid， and split-type LED crystal headlamp into one， emitting a sense of self-confidence。 The whole vehicle posture is steady and compact， dynamic and elegant。 Inside the car， you can experience the interior quality of the Auchan X 7plus “Smart Living Room”in Chang’an。 The central console， built with the golden ratio ratio， is visually comfortable。 The 12。3 inch center panel is striking and is integrated with the 10。25 inch instrument panel， allowing you to switch between menus as smoothly as a smartphone by Swiping your fingertips。

On the tactile side， the Chang’an x 7plus has 20，000 ultra fine leather perforated seats that Combine Oriental Ergonomic design with embracing support for a front seat that is comfortable in any way and a back seat that redefines comfort。 Aural aspect， the whole vehicle altogether 52 NVH plan， highly effective “Silences”many kinds of vibration noise， the perfect counteracts the tire noise and the wind noise in the high speed， lets the engine noise exhaust system noise eliminate to have no trace， brings the 37 decibels breath level silences， let the sense of hearing redefine comfort。

2007-03-03-03-03-03-03-03-03-03-03-03-03-03-03-03-2008-2008-08-05-16-05-05-20-20-20-20-20-20-20-20-20-20-20-20-20-20-20-20-20-20-20-20-20-20 Once again demonstrated its excellent dynamic performance and three pieces of strength。 Chang’an ocean x 7plus is powered by a new generation NE1。5 t high pressure direct injection engine， which is named as “The strongest 1。5 t in China”。 It is equipped with a 7-speed wet dual clutch transmission with a maximum power of 138 kw and a maximum torque of 300 nm。

After all， the 3。0 l engine has no more technical specifications than other Chinese made 1。5 t engines， including the Volkswagen EA2111。5 t evo and General Motors’ECOTEC 1。5 t， in performance parameters can not match the new generation of blue whale NE1。5 t engine。 In addition to strong power， fuel economy， the CAR’s performance is also commendable。 On September 3， Auchan x 7 PLUS launched a fuel challenge， streaming live for 12 hours a tank of fuel from Xi‘an to Chongqing， measuring a combined fuel consumption of 5。7 l for 100 km。

Using hard core technology as leverage， Chang’an demonstrated the strength of its PLUS flagship and boosted the value of its 130，000 class compact SUV。 Not only is it hard to keep a low profile， but almost all of Auchan’s x 7 PLUS products generate buzz。 For example， its rich technology configuration： starting with the Auchan X 7plus， Chang’an’s Auchan products have officially entered the eight core era of the locomotive chip。 Thanks to the 8-core engine chip， the new car is equipped with a full scene OnStyle3。0 + the intelligent control engine system， which is faster and more accurate in speech recognition。

In the meantime， the car is also equipped with a dual camera face intelligent control system， APA5。0 one-button parking system， all-weather bodyguard monitoring system real-time Guardian car， transparent chassis technology， remote vision video system， Babyin car child care mode， and other rich intelligent technology， every “Black technology”is talked about by netizens。

All kinds of visible， Auchan x 7plus can fire， relying on high-quality strength and precision marketing complement each other， only real boutique products， in order to become a real “Hot”。 Auchan X 7plus is hot on the market， from pre-sale to the market so far sales of 25，900 vehicles， with the strength of the proof of their popular quality。 Chang’an Auchan was born at a time when familiar car brands have been disappearing over the past few years， oligarchies have become apparent and new brands are almost impossible to come by。 Since the establishment of the brand three years， Chang’an Auchan has always insisted on “Customer-oriented”， in the brand， products， marketing， channels， services to achieve breakthroughs， the pace of the market is growing steadily。

Auchan x 7 PLUS has re-examined a series of marketing initiatives of Auchan x 7 PLUS， whether it is a car model development conference， an open-box test， a fuel-tank challenge， or the most beautiful home， all use the company staff， national dealers， car owners， fans， and other multi-power， so that they play a great role in the entire product dissemination chain。 Behind such a large linkage is the improvement in Chang’an’s overall system competitiveness， which made Chang’an Auchan’s 01 breakthrough possible and provided Auchan with the impetus to go from 01。 Looking forward to the future， has become a Chinese brand！