The “Z generation”， which is gradually becoming the new flow center， have a strong ability to accept new things。 They care more about inner experience and feeling than outer appearance and commodity price。 Chang’an’s X7PLUS creates an emotional connection with its users through ideas and emotions， capturing the unique needs of Gen z users and meeting their individual and trendy consumer needs。 In this vein， Chang’an’s X7PLUS is arguably the best practice。 As Chang’an’s Auchan entered the “PLUS”era of the blockbuster model， Chang’an Auchan X7PLUS based on a 100，000-level market segment， focusing on user segments within the market buying characteristics。 Consumer demand is indeed diversified， personalized， discrete， in this market segment， the most core demand is the design aesthetic， travel quality， but also very important core technology reliability and durability。 Chang’an X7PLUS has “Five leading industries， five leading the same level， five industry initiatives， five all-system standard”super products， listed as a 100，000-class SUV configuration ceiling。 User requirements are not fixed visible， some requirements even users do not know themselves， which requires not only enterprise discovery， insight， but also to create。 Travel Quality， for example， in the consumer upgrade trend， Chang’an Auchan insight into the needs of young consumers， travel more focus on the warm human experience。

To create a quiet and comfortable interior， Chang’an’s X7PLUS has 20，000 ultra slim leather perforated seats with Oriental Ergonomic design， plus a 37 decibel breath level mute with 52 integrated NVH solutions， the quiet comfort of the car speaks for itself。 In terms of practicality， Chang’an’s X7PLUS is also very thoughtful， focusing on the user experience， to take care of security， convenience and other multiple needs。 For example， the car engine system， Chang’an X7 plus’s full scene ONSTYLE3。0 + intelligent car engine system， supports highly intelligent voice control function， daily speech interaction is as easy as a friend’s conversation， speech recognition is more human， say Goodbye to the hard， cold， interactive experience。 For example， parking headaches， Chang’an’s A5。0 one button parking system for the X7PLUS APA5。0 can automatically park in and out， as well as clear blind spots with the help of transparent chassis technology， especially for difficult parking spaces， directly addressing the immediate needs of new drivers。 For example， if there are children in the car， Chang’an’s unique Baby in car child care model is just the thing to use， which can precisely push children’s songs and automatically adjust the air conditioner to the appropriate temperature， voice will also automatically remind drivers to pay attention to sharp acceleration， deceleration， turning and other operations。 It is not hard to see that Chang’an’s smart technology focuses on “Human， user-centric”and is rooted in the needs of users rather than simple configuration stack。

Users’needs are constantly “Evolving”as the Times， technology， and consumer ideas change。 Translating users’“Dislike and like”into technical language is the core selling point of Auchan X7PLUS in Chang’an。 Young people want power and economy， the Chang’an ocean sunbeam X7PLUS is powered by a new generation blue whale NE1。5 t high pressure direct injection engine， which is matched by a blue whale seven speed wet dual clutch transmission with a maximum power of 138 kw and a maximum torque of 300 nm， zero hundred acceleration in only 8。23 seconds， to meet the needs of today’s growing number of young consumers for speed。 At the same time， the performance of this power equipment is still considerable， comprehensive fuel consumption as low as 6。6 l， enjoy strong power and economic fuel consumption。 Although Chang’an’s X7PLUS is aimed at compact suvs， its length， width， and height are 473018701720mm， and its wheelbase is 2786mm。 Its body size has reached the level of over-size， and its wheelbase has significant advantages compared with the same class of vehicles， and is suitable for all kinds of travel scenarios。 Listening to users and finding out what they want is the key to the Chang’an Auchan X7PLUS having a distinct advantage in the same category， which in turn gives users a good experience， which is why Chang’an’s Auchan X7PLUS has orders of more than 20，000， caught the GEN ZS。 2。 Marketing System to drive the brand up， Chang’an digital marketing system up as the rise of the role of domestic goods， Chang’an Oushang X7PLUS in the times。 The 95 and 2000 generation of consumers are becoming the mainstay of the consumer market， the cultural identity and national self-confidence of this generation have reached an unprecedented height， and the national tide is no longer synonymous with narrow categories， behind represents the national consumption ecology vicissitude。

The choice of 20，000 consumers is a recognition of the popularity of Chang’an’s X7PLUS and the trust it has brought with its rise。 Chang’an Auchan X7PLUS’s launch shouted the “Hot”manifesto， and car owners together with the interpretation of a so-called “Very red very inspirational”of the offline + online fusion launch。 From the Shanghai Auto Show， the Chongqing auto show， the Chengdu Auto Show， to the performance test， the red box car model open box。。。 in the past six months， Chang’an Auchan X7PLUS has become the “Hot generation”through continuous， high-frequency activities， that resonates with young people in the rise of great powers。 With a good product， how to effectively promote the brand， improve Market penetration， has become the key to every enterprise needs to think。 Chang’an Auchan’s digital marketing offers a one stop shop solution， from targeting users， to infiltrating user circles， to precipitating user traffic， and ultimately to long term customer engagement。 Gen Z is more focused on the brand’s creative interactive content at the marketing level， with Chang’an Auchan using social touchpoints to penetrate the user’s mind and engaging the user’s attention with innovative interactive content。 For example， in the run-up to the Auchan X7 plus in Chang’an， Chang’an’s Auchan X7 plus is launching a public Beta campaign to give users an up-close， all-round experience of the power of the moment， automatic Parking， 100-meter acceleration， low-speed turning， winding piles and other “Seven levels”， so that each of the users involved in Chang’an Auchan X7PLUS quality inspector， it engages users deeply and stimulates their social sharing， pushing the brand out of the loop。

Chang’an places more importance on the service details， the brand experience， and the expression of the spirit of the brand in the process of dealing with users than on the level of marketing communication。 In order to solve the problems encountered by car owners in the process of car maintenance quickly and professionally， and to realize the customer’s life cycle care， Chang’an Auchan has set up a dedicated Butler service group for x 7 PLUS car owners —— in the form of 1 + X， that is， only one customer in the group （can include their relatives） ， multiple service personnel （including dealers and headquarters functions） ， to achieve customer problem initiation-problem solving-problem satisfaction-problem closed-loop management， solving users’problems。 And the brand style transmission has always been the important core of Chang’an Auchan user communication， not only must have the product strength depth， but also take into account the brand temperature， is the brand demand of Auchan in Chang’an， “With the good life counterparts”， through the circle of friends advertising， video number and other ways for in-depth distribution， and users to achieve value co-creation and sharing。 In the process of digital transformation of the brand， Chang’an Auchan is clearly in the forefront， to the user’s differentiated needs for the breakthrough point of personalized digital marketing， will become the Chang’an Auchan to win the key breakthrough point of consumers。 Since its inception three years ago， Chang’an Auchan’s market pace has become more stable， the younger generation of consumers both adhere to product quality， but also pay more attention to emotional resonance and values， adhere to the customer first Chang’an Auchan， are becoming a constant companion for the young。 Oh， Shit