Wu Xiaobo wrote in the 2020 new middle class white paper that at present， the total proportion of young new middle class under the age of 35 is 50%。 In addition to continuing the characteristics of traditional middle class， this group has injected new characteristics into the middle class by pursuing high-value， personalized and experiential consumption。

Reflected in the automobile consumption market， when purchasing a new car for the current demand， they are already “the backbone of society striving for quality life”。 They also hope that a car can meet the demands of many uses except travel at the same time。 Such as ride comfort， cabin atmosphere， intelligent novel experience， humanized brand service， etc。 Throughout the whole market， there are not many models that can truly accurately analyze and control user needs and pain points， but Chang‘an Auchan x7plus is one of them。

As the first plus flagship product of Chang’an Auchan， Chang‘an Auchan x7plus was launched on October 17。 The new car has launched 9 configured models at a price of 79900-133900 yuan。

From the aspects of price， internal and external modeling design， space， scientific and technological configuration and power， Chang’an Auchan x7plus seems to adopt a “dislocation competition” playing method， that is， it provides larger size and richer configuration in the same price band。

But this is not the case。 In my opinion， what Chang‘an Auchan x7plus， known as “high-performance intelligent control of great beauty SUV”， needs to do is to open up a new battlefield with intelligent luxury car experience in the 100000 yuan SUV market with the strong product power brought by “five industry leaders， five peer leaders， five industry initiatives and five full range standard configurations”。

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En tant que premier produit phare de Chang’an Auchan plus， Chang‘an Auchan X7 plus a été lancé sur le marché le 17 octobre。 Neuf modèles de configuration de voitures neuves ont été lancés pour un prix de vente de 79 900 à 139 900 yuans。

Du point de vue du prix， de la conception de modèles intérieurs et extérieurs， de l’espace， de la configuration technologique et de la puissance， Chang‘an Auchan X7 plus semble adopter une méthode de jeu de “concurrence de dislocation”， c’est - à - dire fournir une plus grande taille et une configuration plus riche dans La même bande de prix。

Mais ce n‘est pas le cas。 De l’avis de l‘auteur， Chang’an Auchan X7 plus， connu sous le nom de “High Performance Intelligent Control Great America SUV”， est d‘ouvrir un nouveau champ de bataille avec une expérience de voiture de luxe intelligente sur le marché des SUV de 100 000 yuans en s’appuyant sur la force de produit puissante apportée par “cinq industries de premier plan， cinq pairs de premier plan， cinq industries de premier plan et cinq systèmes standard”。